Maak: running a specialist Multi-Seller auction model under its own brand

Challenge

Maak’s reputation is built on careful curation and high presentation standards. As its audience grew internationally, maintaining those standards online became increasingly important.

As a Multi-Seller auction business, Maak manages consignments from a large number of sellers across each auction. This added operational complexity, requiring a way to handle consignments efficiently while maintaining accuracy, consistency, and control.

Existing auction platforms did not allow Maak to present its auctions in a way that reflected its brand. At the same time, access to bidder data and the ability to manage relationships directly were essential to how Maak operated.

To continue growing, Maak needed a way to run auctions online that matched its standards, supported an international audience, and gave it full control over how its auctions operated.

Approach

iRostrum enables organisations to run auctions under their own brand, using their website as their route to market.

Developed in close collaboration with Maak to support its specialist auction requirements, the platform allowed Maak to:

• Present auctions in line with its standards
• Maintain direct relationships with its bidders
• Operate with clear governance and accountability
• Run online auctions as part of its core business

Outcome

Maak established a professional online auction operation aligned with its specialist market position. As a result, Maak benefits from:

• Full control of how its auctions are presented under its own brand
• Direct relationships with its bidders
• A consistent experience that reflects the quality of its wider business
• Greater confidence managing consignments at scale
• Continued participation from an international audience

iRostrum remains part of Maak’s ongoing auction operations.