Why iRostrum?

iRostrum is the online auction platform designed by auctioneers for auctioneers and has been running successful online auctions in the UK and Europe since 2011.

Combining auction industry expertise with the latest technology advancements, iRostrum provides you with your own auction platform at exceptional value. iRostrum is able to offer a flexible and bespoke service to our partners, providing innovative solutions to your individual requirements.

Market research shows that your brand, your reputation and your expertise are fundamental to ensuring buyer confidence to maximise online growth. We believe that the existing online auction market does not achieve this.

Our core principle at iRostrum is to ensure all client focus is driven to your business.

iRostrum gives you an unrivalled white-label auction platform allowing you to run your own auctions through your own branded website. Your brand is kept central to all client interaction and all client traffic is directed from unlimited external online marketing platforms back to your business. At iRostrum we recognise that client data is an auctioneer's primary asset.

With your iRostrum auction platform you regain and retain complete control and ownership of this data. You capture all registration and bidder data for your own sales and marketing communications, detailed analytics and customer profiling.

Why give your client details to a general market place where they are just one click away from your competitors?

Using Irostrum

What is iRostrum?

The iRostrum auction site software enables you to hold online auctions via your own personally branded auction platform.

Outstanding Presentation

With an emphasis on design excellence, iRostrum offers the highest standards of presentation to best reflect the quality of the lots being offered and to enhance your company profile.

Customise your Online Auction System

With iRostrum, you will have your very own online auction system that is customised to incorporate your branding and styling so that it visually integrates with your own website. Your clients’ focus is retained on your auctions rather than being diverted to a general online marketplace.

Interactive Homepage

Your interactive iRostrum homepage promotes your online auctions with emphasis on the current auction to provide detailed information and direct access to the online auction catalogue. Your homepage also allows for unlimited forthcoming auction listings and past auctions listings with sale results featuring a comprehensive item search facility for current and past lots.

Impressive Bidder Experience

Offering the very latest in online bidding technologies, your clients will benefit from an impressive bidding experience which will enhance your valuable client relationships. With an efficient and secure registration process and clear automated communication your clients will be confident in the quality of service you offer.

Auction Website Software

iRostrum gives you complete control of the online auction set up and management, as well as lot cataloguing, scheduling and image management tools. In addition, the ability for bulk catalogue text and image upload is also available. Client self-registration integrates with the centralised database of all registered clients, bidders and buyers. Post auction, all data such as registrations, sale results, bidder and buyer reports can then be easily extracted for further processing.

Rather than historic auction website software packages which are installed on individual devices, the innovative online format of iRostrum means that the tools for managing your auctions can be accessed from any location on any device with internet connectivity, enabling full and easy access to all the tools for you and your employees working on or off site.

Seamless Integration

iRostrum is designed so it can be used in conjunction with your existing auction systems. With our expert software development team, we are able to seamlessly integrate the iRostrum into your existing auction systems so that the two systems exchange information directly.

Who is it for?

iRostrum is the ideal software solution for auction businesses looking to run online live and/or timed auctions on their own branded platform.  iRostrum is also perfectly suited for businesses or charities looking to hold one-off online auctions.


Online Auction Platform

  • Cloud based software
  • Accessible anytime, anywhere, on any device
  • Individually branded and customised
  • Seamless integration
  • Multilingual
  • Interactive home page
  • Past auction archive with results
  • Past and current lot search
  • Secure admin login
  • Registration and bidder management
  • Auction & lot management
  • Bulk upload tools
  • Auction reports
  • Buyer Invoicing & accounts export
  • Secure online payment facility
  • Configurable system defaults
  • Aligns with Industry regulations including alternative VAT regulations, ARR, Cites
  • Key event admin email notifications
  • Comprehensive audit logging and traceability tools
  • Raw data export facilities
  • SEO ready

Auction Types

We offer four auction formats; Live Auctions, Timed Auctions, Private Auctions and Catalogue Only Auctions.

All incorporate

  • High end presentation of lots with detailed cataloguing and images
  • Secure bidder registration, verification and login
  • My Profile for registered clients to monitor bids and watched lots
  • Secure online payment facility
  • Automated emails and pop ups for clear bidder communication

Timed Auctions

The timed auction feature offers the very latest in online bidding technologies providing your clients a superior bidding experience.

  • Incremental bidding 
  • Auto bidding 
  • Sniper prevention - auto extension of end times to achieve true market value 

Private Auctions

Private Auctions are like timed auctions but are accessible for viewing and bidding on an invitation only basis, allowing auction partners to hold specialist auctions to an exclusive or select audience.

Catalogue Only Auctions

A Catalogue Only auction is an auction where the catalogue is published on the iRostrum platform for information purposes only. There is no ability to view the live auction or bid online so all bidding will need to take place ‘in the room’. You can also choose to accept absentee bids through the internet prior to the auction going live ‘in the room’.


Live Auctions

The Live auction feature utilises cutting edge real-time bidding technology to bring your global online audience into your saleroom.


Auctioneer’s Dashboard

  • Real-time clear, visual bid notifications with custom audio alerts
  • Bid History bar, clearly differentiating between room and internet bids
  • Simple, dynamic and intuitive control panel
  • Your ‘Online Auctioneers Book'
  • See any Absentee Bids before opening the current lot
  • See your online audience in real-time with our ‘Online Insights’


Buyer’s Interface

  • Real-time, personalised visual bid notifications
  • Detailed catalogue information
  • Sub-300ms video latency to compliment live, real-time bidding
  • Clearly see the lot bid history and know who your bidding against
  • Intuitive bidder control panel
  • Upcoming Lot Carousel


Clerk’s Dashboard

  • For clerk assisted auctions to support or run the auctions alongside the auctioneer


Auction Room Display

  • Presents lot information and online bidder participation to the saleroom audience

Upgrade to iRostrum+

Do you need a more comprehensive system to administer your auction business?

iRostrum+ combines all the innovative features of iRostrum with advanced auction management features which provide extensive administrative tools for the comprehensive management of your online auction business.

iRostrum+ is ideal for any individual or business seeking an advanced online auction system. The system provides you with your own personalised online auction platform together with comprehensive auction management software that will enable you to successfully run your online auction business within one system.

iRostrum Branding Service

Your iRostrum auction platform is customised to include your branding.

Styling Options
Styling Options


See our simple and transparent pricing.

View Prices
View Prices

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